Twitter is testing a new homepage more interactive ~ DepoTech

There are big changes taking place on Twitter, which tests a completely redesigned homepage, which bring several new features.

Navigation on Twitter.com when a user is not connected, or it was not an account on the Service, will be totally out of whack after this change. Indeed, it no longer displays the traditional page to populate the fields of a registration. In contrast, it is a collection of organized flows, based on categories such as "actors and actresses", the "NBA players, teams and personalities," the "TV shows" and more.

The page offers more than a dozen major categories, as well as many other categories and sub-flow in the left column.

The idea is to introduce to non-users interesting content without requiring them to register and to understand who follow. And that's not a bad thing. To this end, Twitter has also introduced another new feature which it hopes will attract people who read multiple tweets that occur instantaneously on the platform.
Some users have started to see a column entitled "You may also 'tweets on pages, reports VentureBeat. A spokesman for Twitter confirmed with the site that it is a current characteristic test. But it is unclear how the social network determines which tweets should appear in the column.

This is clearly the opposite of the old page, which encourages users to register.

the change makes sense. Users who read Twitter do not necessarily want to register,
and ask them to log in or register before you can read news is an excellent deterrent to stick around.

According to Twitter, about 125 million monthly users visiting their site without logging in. Twitter obviously has no idea how many of them already have accounts, but it is safe to assume that.

A new economic model?

Direct comparison of this page is YouTube. Many people watch videos on popular video service owned by Google without being connected to it. Then YouTube is monetizing its videos that are embedded anywhere, placing advertising in them.

The update only applies to the desktop version of Twitter, and not its mobile properties. Whether designed to try to convert casual observers into active users, or just the beginning of an attempt to monetize its user base, remains to be seen.

Twitter seems determined to attract new users.