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Identify and remove bad backlinks

You have an e-commerce site? Then you probably know that there are a number of tasks you must perform to optimize the performance of your site. Among them, removing bad backlinks.

The bad backlinks or inbound links can be disadvantageous for SEO of a site and thus need to be cleaned frequently.


A backlink, What is it?

A backlink is a link on the web that leads to your website. To be displayed on the first search results pages of search engines like Google, your site should have a number of inbound links, which increase the popularity and traffic to your site.

Indeed, the fact that many sites link to yours improves your position on Google for your site is considered "popular." In addition to boost your traffic, the backlink allows you to develop awareness of your site. For example if your site has a backlink from a popular site it enjoys the reputation of this site, a real asset!

However, there are backlinks that can bring bad results to your positioning. These back links come mostly from sites that have a worse position than yours. Nevertheless, it is not to remove from your list immediately, as the SEO of a site can change over time. That it is imperative to avoid are links from websites blacklisted by search engines.

Identify the bad backlinks

While it is relatively simple to find backlinks on a given site, it is not always easy to identify the good and bad links.

There are tools that allow such identification, it is eg Bulk Backlink Checker Majestic, or the Google Webmasters Tools. These tools help you identify good and bad backlinks. Once these bad backlinks identified several solutions available to you:

     *If one or more links turn out to be really harmful for your site, you can simply contact the                    administrator to request that they remove these links.

     *If you can not find a contact you can find the email address of the site owner via the whois if the        latter is not masked.

     *If you have no way to contact the webmaster, you can still use the Disavow backlinks tool                  offered  by Google.

As you can identify and remove bad backlinks you will improve your ranking and effectively develop its reputation.

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