Google brings major changes to its search algorithms that will favor websites that are mobile-friendly. In other words, those that work well are those that appear perfectly on a smartphone.
Google announced the change on its Webmaster Central blog. The company noted that more and more people are using mobile to access the internet, and it was adapting its algorithms for these usage patterns. To this end, the search giant has implemented two major changes.
The first happened early this week on Google places greater emphasis on the compatibility of a mobile site as an indicator for ranking in search results.
Google said: "This change will affect mobile searches in all languages around the world and will have a significant impact on our search results. Therefore, users will find it easier relevant search results, of high quality and that are optimized for their devices. "
Tools to help you
Want to know if your site is really compatible for mobile? To do this, Google has a manual and tools to make your website is compatible with the constraints of the mobile. In other words, you can anticipate potential problems on your ranking in the search results. In short, Mobile optimization is no longer a choice but a necessity really.
The second change, which is also involved today, comes from the content of the relevant applications in the search results. Google said "we will begin to use the information from linked applications." The contents of these applications may have a more important place in the returned search results.
Google also recently changed the way URLs appear in search results on mobile devices. This means that the company focuses increasingly on mobile today.
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