You can say all you want about the recent Apple Watch, but the company will not keep her long stocks in its own stores. According to unofficial sales figures from analyst Ming-Chi Kuo of KGI Securities, which has rather excellent information about the Cupertino, Apple Watch has probably exceeded 2.3 million units pre -Orders world there a few weeks. In other words, almost double forecasts of 1.25 to 1.5 million in sales during the first weekend of availability.
What is the most popular model? The Apple Watch Sport, according to Kuo. The cheapest model in the range would represent 85% of orders, while Apple and Apple Watch Watch Edition represent respectively 15% and less than 1%.
This momentum for the first shows the connected Cupertino giant follows the ingenuity of Apple's release strategy. In parallel with pre-orders, the company started asking appointments "personalized" in its Apple Store last week, helping customers find the perfect model that will fit their wrist. Unfortunately, so do not wait too long to decide, especially because the rarity of the watch is in order at this time.
Indeed, and as expected, stocks are very limited to date. It is a reality reflected in the statements made by a leader of Apple, Angela Ahrendts. According to him, the firm expects that consumer demand is strong, and exceeds supply scheduled for launch. According to some estimates, the first available lot was sold between the first 10 and 30 minutes of launch.
Despite this success, Apple is not going to rest on its laurels. The company will continue its strategy, at least until the end of May, according to a leaked memo internally. Apple will, however, continue to present the watch in its stores. And later this month, Apple will open stores in Paris, London, Los Angeles, Berlin, China and Japan, in order to expose his luxury watches.
Wall Street expects Apple finally registers between 10 and 32 million in sales for its Apple Watch during the year 2015. A figure totally crazy!
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