SEO: important concepts for writing a Post

Mastering SEO provides good SEO. Back to the important concepts to remember when writing an article to be well positioned in the references of Google.

In a recent post, the key points for their stories were highlighted. The important concepts such as title, prioritization through different Hx tags (H1 to H6), keywords and their variations via the semantic field, tags strong (bold) and italics were also discussed. Today I will treat other notions as to have a well-referenced article, everything is important. In fact every little detail counts and optimize every little part of an article improves its ranking in Google occurrences. We speak in this writing ticket (internal mesh hat, url, media) and optimization (cache plugins and compression).

SEO and Optimization: even the title and url are important

A title to attract the user

Constant often returns on SEO and optimization of an article to be well referenced, is to think user. Gone are the days when we had to place 100 times the keywords to get a good position article. Since the latest developments in the Google algorithm, write an article requires taking into account the interaction with the user. Or the first interaction, the title of which explanation has been provided in a previous article.

And a url to rule them all

However, under Article WordPress is directly linked to the URL, which is why it must also be optimized. It is generally recommended not to put the word says "stop words" that are like "a, an, the, it, of, of ...". The key words must, of course, be present. Finally, it is also advisable to have short url. Thus, it is preferable to have a comprehensive URL "http: //mysite.com / article-referencement-seo-wordpress" rather than a URL "http: //mysite.com / tutorial / web / the-best-ideas out-of-redaction-to-well-referencer-her-section ".

SEO and SEO: Hat and internal mesh to keep the user

Time spent by a user on an item is important. More remains, the more he appreciates your work. And manage to keep visitors on your site, it must be given to both the desire and pleasure. For this, there are two important concepts: the hat and the internal mesh.

The hat to say hello

The hat is the second area read by the visitor, you know, this little catch phrase that puts the mouth water. It is advisable not to exceed 250 characters (for my part, I prefer a sentence or two), the content is surrounded by H2 tag and nothing to spoil a small tag is added to it strong. This hat is slightly resume meta-description, that is to say, take the main points of your article without giving too much away. You will say that it is a detail in the article writing, but as explained above, each concept is important and it is the small details that make the difference.

Internal mesh to trap the visitor

Another point to keep his visitor, internal mesh. What this barbaric speech? This is simply the internal netlinking (haha, not much simpler and written). More simply see this as a set of internal links (so articles on your site) dispatched throughout the article linking it to other of your site. The goal is to offer the user to visit other pages of your site. By clicking on one of these links, it is going to wander throughout your site.

SEO and SEO: Images and Cache to optimize

These are the small streams make big rivers. Such is writing articles. These are the little details that will make the difference. Now we will move on to the optimization. For this, you need to optimize the images and set the cache. It starts with the images.

Good pictures are good contents

One of the most influential factors in SEO of an article, it is the weight. Obviously this is not the text that will weigh heavy, but it is usually the media and, in our example, these are the images. Images should be optimized weight. For that, I recommend first to not have pictures with a weight greater than 100 KB (for my articles, I decreases to 30 KB) and for this there are several software programs. One can use Photoshop, Gimp or Paint.net. The advantage of the latter two solutions compared to Photoshop's their gratuity. To successfully obtain images with a relatively low weight, you have to play on the dimensions and quality. In general, it is recommended not to exceed 600 * 600 image size and well optimize the image on the front of your article, especially for those with widgets "like products", "latest articles" or " Most visited "as a thumbnail (thumb) will be present in each case and therefore on many pages of your site. Optimize image will reduce the overall weight of the page, shorten loading and improve its SEO. In general, the picture on the front must weigh less than 50 KB. Before closing this section, I also recommend using a plugin to optimize the images (which will work after your first optimization). For this, the excellent EWWW Image Optimizer will make a fantastic job and sometimes decrease by more than 50% the weight of the image you have worked (50% 50 KB = 25 KB)

Part of hide and seek

Before returning to childhood, there is a key point for the loading time is the use of a cache plugin. There is free (and very good) W3 Total Cache, WP Super Cache, Quick Cache. On avisdupublic.net we had trouble getting a stable solution and optimize cache took a monstrous time. Then I tested and approved the excellent WP Rocket is a paying cache plugin but worth every penny. Indeed, wp rocketminimiser JS, CSS, HTML, and cache has never been easier. In addition, the LazyLoad function works perfectly and it is an option that really works.
Other issues should be addressed but will be subject of another article. One can, for example, include anchors, links, social networks and the optimization of the code.
Finally, write a well optimized article is far from easy. In reality, we must realize awful lot of factors come into play: the prioritization of data, keywords, images, hat, internal mesh, code optimization, optimization of the theme, the use of bold tag, the total weight of the page and so on. In addition to those statements (and those forgotten), there is also a random factor that comes into play: the chance. However, if your article takes into account all that is said in the previous article and in this one, you maximize your chances of being ranked well.

Remember that the best support for this blog is to love and share our articles!

For more news, thank you for subscribe to the blog newsletter to its RSS feed. Please also have a look at Twitter, Google+ or Facebook for other news.

• Tweet
• Share
• Share
• Share
• Share

About AMINE

I founded the Blog DepoTech in January 2015. Self-taught in development, I have always pushed my curiosity about the topics,Web and Tech news.

Related Post