To attract more visitors, especially the most interested in your offer, at the right time, you need to make your site visible in the results of search engines based on keywords specific to your business through SEO or Sponsored links.
95% of Internet users use a search engine to find information. Knowing that the Web contains over 30 trillion unique pages, make sure that the website can be found is a real challenge!
SEO or sponsored links?
The ideal solution is to implement a marketing strategy that uses both.
Sponsored links are sometimes the best way to be visible and to receive visits the following keywords when the site is not yet present in the results related to SEO.
They are also highly effective in the context of seasonal promotions or special offers.
The main advantage of Adwords is in full control of the marketing message and the duration of the campaign. However termination of the payment of the campaign led to the judgment of the visibility of the site.
To gain visibility in the long term, it is better to invest in SEO , with the objective of making the pages of the most relevant possible site for the search engines interviewed on keywords related to your business.
How does the ranking of the results of SEO?
First, search engines, by following the links and directories websites, are all new pages and add them to their databases. Then, once a new page has been added, an analysis algorithm evaluates and gives the page a score for each keyword related to the content of this page. Your position will depend primarily the content of your pages. It will also depend on the number of links from external sites.
Indeed, the algorithm positively sees these links as a good evaluation or "good comments" from the Web. As soon as a user writing certain words or phrases in a search, the engine will extract its algorithm websites having the best match with these criteria.
Ensure that its website is not only found but also ranked as high as possible on search engines lies in what we call the "Search Engine Optimization" (SEO).
Keywords
The choice of keywords on which you base yourself to optimize your site is the first step of the way but also the most important of all.
The selected keywords should be both relevant to the content of your web and popular site. Once you have a list of the most searched keywords by users and related content on your site, you will begin to list the more specific.
To assess the competitiveness of a keyword, simply observe the number of web pages that are associated with it. Unless there are, the easier it is to evolve the ranking.
Content Optimization
Once your list of specific keywords, make sure that the contents of each page correspond to them both in the texts in the architecture of your website. The universally recognized as the most important element is the title pages. It is essential that they be different from each other, related to the specific content of each page. It is the same for the meta tag "description" often used as a description of the site in search engines.
URLs "talking": URL optimization is also an important step since a good URL structure will facilitate access to search engines to your site. In addition, by integrating your keywords in your URLs you can improve your ranking for them.
Images and videos can create significant traffic to your site through dedicated research. Just like your content and URLs, you can optimize images for your site. The charging time of the last course influences the search engines. So make sure that your images load quickly. Also, name them correctly, in connection with your keywords, allowing you to enjoy a better ranking.
Social networks are to be taken into account because they also represent a growing influence on the ranking
An original and useful content for users remains the priority for a good ranking: thus avoid having pages with the same content as other websites.
Encourage promotion!
In parallel to the optimization of your website (On-page optimization), promotion can be an asset.
To start, register your site on Google Address to be visible on Google Maps, Google+ and mobile.
Get partners, links to online directories to your site, etc. These "back links" are used by search engines to determine your ranking. Thus, the more you have, the greater the benefit for your site! Feel free to also use your social media or blog to talk of this content on your site and create links to this content while avoiding certain practices related links acquisition techniques considered as "Black Hat SEO" Google ...
Start by reading "Webmaster Tools" from Google, which summarizes the most important variables affecting Google algorithms. Then use the tools that will help you achieve and monitor the expected results. The main references are Google Webmaster Tools, Bing Webmaster Tool and Google Analytics to analyze traffic and in particular the sources and keywords. For the choice of keywords you can use the "Keyword Tool" via Google Adwords to prior registration and the "Quick Start Guide Google" for optimizing your site.
SEO is an ongoing process. Any modification on your website or launching new product or service involves the definition of new keywords and adjust your content. In the case of a change of the target group, you need to change your keywords, change your content, etc. The work of SEO experts is in constant motion!
I founded the Blog DepoTech in January 2015. Self-taught in development, I have always pushed my curiosity about the topics,Web and Tech news.
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