Barbie Gets Connected To Internet And Can Talk Back To Children Now
It has not yet official release date, but already panics media and parents. "Hello Barbie" first doll created by Mattel connected can discuss with the children and thus raise their tastes and hobbies.
She is blonde, has again and again dream measurements and is still made of plastic. In 2015, Barbie has not changed one iota. Anyway physically. Because if we more closely approach the new model recently introduced by Mattel on the New York Toy Fair, one quickly realizes that something is wrong. Called "Hello Barbie", the famous doll peroxidized 2.0 is able to hold a discussion with children. If it is decked usual accessories, it innovates with its integrated speech recognition software. The adults were accustomed to toy with Siri, children can ask any questions that come to head to "Hello Barbie".
the arrival of this new lady on the toy market concerned parents and media. In Germany, the weekly Stern did not hesitate to rename the doll "Barbie Stasi", in reference to the political police of the former GDR. The scary part is obviously the recording of personal data by the toy. Stern on the site, we can read:
"For this to work, it continuously records all the sounds in their environment. If it recognizes that someone is talking about, the doll records what is said and transmits it to a Mattel server. The language is analyzed there and an appropriate response is generated. (...) Mattel also wants to save the children's preferences. This serves supposed to give adequate answers. One can easily imagine the value is for a toymaker a usable database which lists the tastes of children "
Mattel and her blonde adrift
With the new Barbie able to connect to Wi-Fi, Mattel tried everything for the whole. For the past few years, sales of his famous blond make the mouth. In the last quarter 2014, the brand saw its profits fall by 59% compared to the same period the previous year. A meltdown that led to the resignation of the president of Mattel early 2015, Bryan Stockton. But then, what is the problem in the background?
First, Hasbro, Mattel competitor long specialized in "toys for boys" began to monopolize the women's market by launching a new line of dolls Little Pony Equestria Girls baptized. A successful challenge because the toys meet a phenomenal success. Moreover, Hasbro Mattel also beat in the race to the princess. The specialist blond dolls has lost the license of the Snow Queen in favor of its competitor. Best of all, children are increasingly attracted to tablets and games like Candy Crush. Mattel therefore comes simply no longer hold the pace.
I founded the Blog DepoTech in January 2015. Self-taught in development, I have always pushed my curiosity about the topics,Web and Tech news.
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